At last count Technorati is tracking over 50 million blogs. Obviously I don't want to read anywhere near all of them. There are only so many hours in a day that I am willing to devote to reading blogs. When a blog does pique my interest, there are three things I look at before spending much time at the site. Follow these guidelines and I'll be back.
- Style. Make your text easy to read. Don't use super small type. Don't use light text on a dark background. And for goodness sake test the layout in at least Firefox and Internet Explorer. If it's broken in my web browser, I won't be back.
- Substance. Say something original or say it in the way only you can say it. You're an individual. Don't repeat the same things everyone else is talking about this week. Or, if you just have a burning desire, have something original to say about it.
- Interaction. Leave comments turned on or I won't be back. I may not leave a comment very often, but I like to have that option. When I do at least acknowledge my existence. And I don't like to read spam comments. Use some type of moderation or a comment spam trap to keep this garbage off the internet.